“Butter” is on it’s way to becoming THE summer anthem of 2021.Watch Video: BTS: Suga, RM say Billboard charts, Grammys are goals for 'Butter'īTS is back with a new, all-English language single that has the group’s fans, affectionately known as ARMY, melting like… butter. The group is currently nominated for four categories – “Top Duo or Group,” “Top Song Sales Artist,” “Top Social Artist,” and “Top Selling Song.” Jin and Jungkook’s “A” pose in particular also seems reminiscent of Michael Jackson’s “Smooth Criminal” anti-gravity dance move.īTS will debut the live performance of “Butter” later today at the Billboard Music Awards. It’s a sweet dedication to the group’s loyal and passionate fanbase. As he raps “ Got ARMY right behind us when we say so,” the camera pans back and reveals the septet spelling out “ARMY” with their bodies. Another highlight in the video was during RM’s ending verse. The moves in the music video were completely improvised, allowing each member’s personalities to shine through. During the song’s instrumental break, each member is spotlighted freestyling in an elevator. Screenshot from BTS’ “Butter” music videoĪ highlight from the music video was when the BTS members showed off their individual charms through their impromptu dance solos. The group had previously incorporated some of Jackson’s iconic dance moves in the “Dynamite” music video, which received praise from the icon’s nephew Taj Jackson on Twitter, and during the special dance break in last year’s stunning Melon Music Awards performance. The most direct reference appears in V’s verse, “ Don’t need no Usher / to remind me you got it bad.” The lyrics reference Usher’s 2001 song, “U Got It Bad.” Listeners also took note of Jungkook’s opening lines, “ Smooth like butter, like a criminal undercover” a tribute to Michael Jackson’s “Smooth Criminal” hit. In the song, the group makes both direct and indirect references to musical icons. The procedure required ample rest and rehabilitation, leading him to be absent from the group’s Be promotions. Late last year, Suga underwent surgery to repair a torn shoulder labrum that he had sustained before BTS debuted. “Butter” also marks Suga’s first comeback since his shoulder surgery. “Butter” is laced with confident, witty lyrics about melting listeners’ hearts with BTS’ cute and chic charisma. “Butter” is an exciting dance-pop track with catchy melodies and an addictive baseline that pays homage to QUEEN’s 1980’s hit, “Another One Bites The Dust.” RM is credited for having participated in the making of the song’s lyrics and the rap verses. The band now holds the #1 and #2 record spots on YouTube’s All-Time Top 24 Hour Music Debuts.” Furthermore, BTS took to Twitter to announce their recent Spotify achievement – that “Butter” became “ the biggest single day record Spotify history!” On May 22, the YouTube Music Team officially confirmed that BTS had achieved yet another new record, “BTS (방탄소년단) ‘Butter’ Official MV has set a new all time 24 hour record of 108.2 million views, surpassing their own 101.1 million view record for “Dynamite” in the first 24 hours. Upon its release on May 21, “Butter” shattered records for the biggest YouTube music video premiere with over 3.9 million concurrent views, overtaking the “Dynamite” music video premiere which accumulated over 3 million concurrent viewers last August. The seven-member group received countless accolades last year and 2021 will be no exception. BTS is ready to make a splash this summer with their new English single, “ Butter.” “Butter” follows in the footsteps of the group’s 2020 chart-topping releases: their first English single and Grammy-nominated track “ Dynamite” their “ Savage Love” remix with Jawsh 685 and Jason Derulo and “ Life Goes On” from their fifth Korean studio album Be.
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